Have you ever checked out the analytics on your Instagram?
You should, friend! There are many things you can learn about your Instagram insights.
Why you ask? Because if you are producing amazing content, you should be recognized.
Let's dive into your Instagram analytics.
How do you access your Instagram insights?
Accessing your Instagram's analytics can only be viewed through Instagram business profile users.
Let's take a look on your Instagram profile.
At the top right corner, select the 3 lines. Then select 'insight.' From there, you will see an overview of 3 sections, which includes accounts reached, content interactions, and total followers.
There are three (3) categories with these sections that can be essential to helping you understand your audience, to help measure your marketing creations, and to understand which content your audience best engages with.
Let's dig into each category.
1. Accounts reached provided a vision of how many times your posts have been seen, how many profile visits you have received, and how many websites clicks you have received within a select timeframe. This section shares your top posts and top IG stories that were viewed and how your audience members interacted with that content.
2. Content interactions shows exactly how many likes, comments, saves, and shares you received for a select timeframe. You can view how many replies you have received over each IG story interactions, too.
3. Total followers provides a serious follower breakdown page to reflect follower growth, whether by how many people followed you, or by how many people unfollowed you. This section also provides the top locations, age groups, and genders of your audience members.
Great data, right?
The point of tracking information is to know and understand your audience more.
You have the opportunity to shift your content in a way that may lead to conversion rates. Also, you can schedule your upcoming content to match the information you received from your Instagram insights. You can even challenge your audience with new content creation. Such as videos, carousels, and IG live content.
As a blogger, measuring this type of data can increase the effectiveness of your blog altogether. It can encourage your readers to come back and engage more with your content. All of which creates loyalty and adds more traffic directly to you, your profile, and your blog.